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Using Salesforce Cadence Builder to automate and steamline sales processes

Salesforce Cadence Builder

Salesforce Cadence Builder is a powerful tool for automating and streamlining sales processes within the Salesforce ecosystem. It addresses a range of real-world challenges faced by sales teams and offers significant benefits to enhance sales efficiency and effectiveness.

Real-World Problems Solved

  1. Multiple Touchpoints Management: It takes an average of eight touches across multiple channels (phone, email, social) to make contact with a lead. Salesforce Cadence Builder enables efficient management of these diverse touchpoints.
  2. Complex Sales Processes: The tool simplifies the complexity of managing various stages of the sales cycle, from lead generation to closing deals.
  3. Time Management: Sales reps often struggle with time management due to scattered and disorganized sales activities. The Cadence Builder helps streamline these activities in a single system.

Benefits and Examples

  1. Centralized Sales Activities: It keeps all sales activities within Salesforce, reducing the need for context switching and tool overload, which can consume up to 80% of a worker’s productive time​​.
  2. Automated Outreach Steps: Users can add outreach steps (e.g., emails, calls) in the Cadence Builder, including the use of email templates and call scripts, making the outreach process more efficient​​.
  3. Flexibility and Customization: The tool allows the addition of custom steps for various outreach methods like text messages, LinkedIn InMail, and face-to-face meetings, thus adapting to diverse business needs​​.
  4. Scheduled Activities: Sales activities can be scheduled to optimize timing, ensuring that reps reach out to prospects at the most effective times​​.
  5. Branching Sequences: It provides the ability to create branching sequences, allowing different follow-up actions based on the outcome of a call or email, enhancing the personalization of customer interactions​​.
  6. Performance Tracking and Reporting: Managers can track the effectiveness and compliance of sales activities, identifying gaps in the sales team’s performance and making necessary adjustments​​.


While Salesforce Cadence Builder offers numerous benefits, it’s important to be aware of potential pitfalls:

  1. Complexity for New Users: New users might find the tool complex, requiring a learning curve to effectively utilize all its features.
  2. Over-Reliance on Automation: There’s a risk of over-relying on automation, which could lead to less personalized customer interactions.
  3. Cost Consideration: The pricing starts at $50 per user per month, which might be a significant investment for smaller businesses or teams with many members​​.


Salesforce Cadence Builder is part of the Salesforce Sales Engagement platform. The pricing for this service starts at $50 per user per month, with variations depending on the edition and number of users​​.

In conclusion, Salesforce Cadence Builder is a robust solution for sales teams looking to streamline their sales process, increase efficiency, and enhance overall sales performance. However, it’s crucial for businesses to consider the costs and ensure their teams are well-trained to maximize the benefits of this tool.

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