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Understanding the Role of a Salesforce Administrator

Salesforce Admin

If you’ve recently started a company and are considering implementing or managing Salesforce, one of the first hires you might contemplate is a Salesforce Administrator. Salesforce, the world’s leading customer relationship management (CRM) platform, is robust and versatile, but to unlock its full potential, you’ll need an expert at the helm. That’s where the Salesforce Administrator comes in. Let’s delve deep into what a career as a Salesforce Administrator is like and what their daily expectations are.

What is a Salesforce Administrator?

At its core, a Salesforce Administrator is a professional responsible for managing, customizing, and enhancing a company’s Salesforce system. Their primary aim is to ensure that the company derives maximum value from the platform by aligning it with business objectives, user needs, and technological trends.

Key Responsibilities:

  1. System Management: Salesforce Administrators ensure the system runs smoothly by performing regular data backups, managing user accounts, setting up roles, and maintaining security settings.
  2. Customization: They tailor the system to match the company’s processes. This can include creating custom fields, designing new page layouts, defining workflows, or automating repetitive tasks.
  3. User Training and Support: Salesforce Administrators train new users, build training materials, and provide ongoing support to ensure all users can utilize the system effectively.
  4. Data Management: This involves importing/exporting data, ensuring data quality and integrity, deduping records, and creating reports and dashboards.
  5. Staying Updated: With Salesforce rolling out updates thrice a year, Administrators need to stay informed about the latest features and best practices.
  6. Liaison with Stakeholders: They often work closely with various departments, such as sales, marketing, and customer support, to understand their needs and make system adjustments accordingly.

Day-to-Day Expectations:


  • Review any system alerts or user issues that have come up overnight.
  • Check the health of the system and perform routine maintenance tasks.
  • Monitor user adoption metrics and ensure that the system is being used optimally.


  • Attend meetings with stakeholders to discuss any system changes, enhancements, or feedback.
  • Work on customization requests, like modifying a workflow or creating a new report.
  • Address user queries or provide mini-training sessions as needed.


  • Test any changes made in a sandbox environment before deploying them to the live system.
  • Document system configurations and maintain a change log.
  • Plan for long-term projects, such as migrations or major updates.

Qualities to Look for When Hiring a Salesforce Administrator:

  1. Certification: While not always mandatory, a Salesforce Administrator Certification is a testament to their expertise and commitment.
  2. Technical Proficiency: Familiarity with Salesforce configurations, APEX coding (though this is more developer-oriented), and other related tools is crucial.
  3. Analytical Skills: They should be able to understand business processes and translate them into system configurations.
  4. Communication: As liaisons, they should be able to articulate complex technical concepts to non-technical stakeholders.
  5. Problem-solving: Given the dynamic nature of business needs, an Administrator should be adaptable and creative in finding solutions.
  6. Continuous Learner: Salesforce evolves rapidly, and a great Administrator should be curious and proactive about learning.


A Salesforce Administrator plays a pivotal role in harnessing the power of Salesforce for a company. Their expertise not only ensures that the system runs flawlessly but also that it continuously evolves with the company’s growing needs. If you’re aiming to make the most out of Salesforce, hiring a dedicated and proficient Salesforce Administrator should be one of your top priorities.


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